- Even though email marketing is still an effective tool, users are more likely to open your emails if you put more effort into making an interesting subject line.
- And when it comes to social media, the real enemy is the algorithm (or the Cost per Click, if you’re advertising).
- Because of all this, more and more online stores are choosing instant messaging apps as their go-to option.
In this post, we’re going to focus on Telegram – one of the most popular apps out there – and we’re going to tell you:
What is Telegram and why you should use it in your e-commerce?
Telegram is a lot like WhatsApp in a lot of ways, but there are some key differences that make it especially useful for businesses.
For one, Telegram has both regular groups (with up to 200 members) and supergroups (with up to 500 members). This comes in handy if you need to coordinate between a large number of people.
Another key difference is that Telegram has unidirectional channels, where only administrators can post messages. This is useful if you want to share announcements or updates with a large group of people without getting bogged down in conversation. Plus, each new message in a channel generates a push notification for all subscribers, so they’re sure not to miss anything important.
In terms of raw numbers, Telegram currently has over 200 million active users.
✅ Telegram benefits for your marketing strategy
Though all messaging apps may appear the same at first glance, Telegram possesses unique features that set it apart from its competitors. For example, Telegram offers high levels of security to its users. Any personal details shared with the company are encrypted and safe from prying eyes. In fact, Telegram is so confident in its security system that it offered a $300,000 reward to anyone טלגראס בוט who could successfully break its code. Another defining characteristic of Telegram is its customized bots. Telegram’s bots are far more advanced than your average chatbot. They can perform a variety of tasks, like playing games, completing polls, and much more.
There are many benefits to using Telegram for your business communication needs, two of which are that your users don’t need to give you their phone number to access your channel, and that you can access your account from any device. Telegram data is stored in the cloud, so you can easily open your account on any device – phone or computer – which is really useful if you have different administrators in your channel.
tips to use Telegram as a marketing tool
✅ 1. Attract users to your channel
Most users are unaccustomed to contacting companies through Telegram, so they are easily reach your channel organically.
That’s why, in order to get your followers, you need to look yourself. Promote your account, If you have followers on social media or on your email marketing list, you can use it.
✅ 2. Segment your users into channels and groups
Don’t forget that Telegram can be a powerful conversion tool for your business.
For example, let’s say you own an electronics e-commerce store. In this case, you could create:
A general channel where you post miscellaneous content as well as news affecting your store.
Two or three channels for your most popular product categories (cellphones, laptops, and DSLR cameras, for example).